注：

simon电子书中每个大的topic下内容长度不一，advertising部分算是短的，用来举例比较方便。大家看的时候可能觉得这里的单词用法和思路太“弱智”不够上档次，嗯我当初也这样觉得。

不过在这里我想强调一句，我们学习词汇和思路并不是写作的目的，因为论点是否漂亮并不是剑桥雅思的评分标准，(我考试的题目是crime相关，我的论证思路很简单，让步段讲好处，转折段讲坏处，并且好坏处是很容易想到的弱智论点，考后我看了各类网上名师的范文感觉自己写偏了。

可是事实证明只要论点靠谱，structure才是拿分的关键)我们积累大量词汇和思路只是为了在正式考试时短时间内有东西可以写，不至于浪费太多的时间想素材。我的观点是，idea是基础，structure是本质。

Step2.

补充积累dominic上关于advertising的词汇用法

链接在这Advertising vocabulary and exercises |

单词包括：

Different forms of advertising(television commercial, radio spot, billboard, flyer, trailer…)

Adjectives to describe advertising(witty, persuasive, misleading, word-of-mouth…)

Other related words

段落包括：(更加细致的子话题讨论)

Children and advertising

Forms of advertising

How advertising works

The regulation of advertising

仍以the regulation of advertising为例

2. Regulation of advertising

There is little doubt that there should be some regulation of advertising, but it is unclear who should be responsible for this and how the regulations should apply. On one level, in the free market, companies should be allowed to promote their products and services as they see fit.// However, there are surely some instances when it would be inappropriate for there to be no restrictions on advertising. For example, tobacco and alcohol companies should not be allowed to buy advertising time on television and radio.

-自己总结 idea

广告监管问题：1.支持商家广告以提高自由市场上的竞争力，2.但一些种类比如烟酒类的广告需要限制。

-自己总结vocab

在文中已划线部分(建议将vocab分为两种，1.通用类比如there are surely some instances when…